Why am I getting killed on Adwords?
I have sent well over 500 visitors to a product that sells well among various demographics: I haven’t made a single sale! Not even a single order form impression!
It doesn’t make any sense. Heck, I sort of want to buy the product. Why wouldn’t anyone else who clicks on the ad, which describes exactly what it is? I am so very ANGRY.
Be patient miss your moment of glory will come and people will buy
Are you targeting your keywords?
Getting traffic and getting BUYING traffic are two completely different things.
You will need to target your ad to a starving crowd that is ready to buy your product.
Example:
Un-targeted
Ad – "How To Train Your Dog"
You might get people searching for general ideas that are free on the internet. They will not buy anything.
Better:
Ad – "How to Train Your Dog to Stop Barking at Your Friends in 4 Days"
You are now targeting people who are rather desperate for a solution because their dog and friends can’t get along. They may be more ready to buy a product that will help them with this problem.
It is hard to tell you what is wrong with your ad without seeing it or the site it is pointing to.
Try this free software and check to see if your keywords are "selling" keywords:
http://tinyurl.com/muqhhf