Google adwords charges more or less by popularity of a keyword. But isn’t it true that only pepsi can buy pepsi adwords? All the sudden now it makes it not popular, as there’s only 1 bidder for that keyword. So how does that impact the cost per click then? Is the cpc next to nothing? If not, what’s the justification, as there’s no competing bids? I appreciate a sound answer to this, thanks.
PS: I’m not asking because I’m going to run ads. I’m curious about it from another perspective.
derr I know what the point of a campaign is. all I wanted to know was, if only the organization can buy ads for a certain keyword, then does that make the price down to a few pennies. I swear, people on yahoo answers simply can’t answer the questions. They always gotta try to figure out why you’re asking and answer a different question I didn’t ask.