I’m having problems using pay per click (PPC), mainly Google Adwords, since it is now just sooo expensive that it makes it not worthwhile to even be in business.

Does anyone know any way that I can either cut my PPC costs, or increase the number of people who buy – I guess mainly I want to make some profit again, so I guess the main thing is cutting the costs, although more turnover for the same spend would I guess be the same thing.

Are there any good websites, tips, courses, books, etc that can help – or can any of you help please? I’m up against it and desperately need help.

Thanks,
Jan