I am setting up an online company selling greeting cards, handmade cards, color paper etc. I am planning to sell at £2.99. I am going to use Yahoo Marketing, MSN adverts and Google adwords at cost of £0.15 per click.When you search to buy online cards and click on an adword do you care who you buy from? Would you buy from us and what name do you think we should have?

The adverts are not related to the page content. It only seems to happen on the first page of my site. Do i have to setup some meta data or something to help the Adwords system?