Internet Marketing?
Trying to complete a business case for Internet Marketing for a medium size company. Discounting the actual ad fees (CPM, etc.), how much can I expect to spend on consulting fees, ad design and development, and other miscellaneous cost? High level figures is all I’m looking for at this stage.
2 percent of gross revenue is a good place to start and then look to develop a ROI model from there. If more spending brings more business, spend more. Check out ( http://www.salesandmarketinghelp.com ) for more information on determining ROI.