I have extensive PPC Advertising knowledge.How can I find people looking for help setting up their campaigns?
I have experience with Yahoo! Search Marketing, Google Adwords, MSN AdCenter and many 2nd Tier Engines. I’d like to start consulting but don’t know where to begin. What do I charge for my services?
There are many companies/web businesses offering PPC consultancy and support. Search engine optimization companies often include this service. I suggest you check out their websites and study their offerings.
Bruceclay.com http://www.bruceclay.com/web_ppctoolset.htm charges $14 per keyword per month (even if your spend is thousands of dollars) with a $1750 per month minimum.
Portent Interactive http://www.portentinteractive.com/services_ppc.htm charges a fixed monthly PPC management fee, on a sliding scale based on the amount you’re spending on click charges. So if you spend $500-1000/month, for example, you’d pay Portent $500/month.
Other firms charge a percentage based on total click charges. That means you pay for clicks whether they bring you business or not – and anyone can generate traffic.
As for getting customers, then I suppose one way would be to use what you say as your extensive knowledge in PPC in getting customers for your business.
There’s what I do. It works great
To get customers :
- build a web site presenting your services (no rates on the site)
- use your knowledge to market yourself (invest in some PPC)
Build your rates as follow:
Spend 10% of your income in PPC
I know I’ll get 1 new customer every 50$ I spend in PPC.
So I charge 500$ for one report (8-10 hours of work).
In the package:
- adWords (or other) account setup (Google is paying 100$ for a new activation – it’s a 100$ Bonus !)
- keywords buying strategy for 2 months (1 out of 3 client comes back for more help after 2 months)
- ads creation
- Quick step-by-step course on the phone with the client
- Free (!) 30 minutes telephone support in the next 2 months.
NEVER CHARGE LESS THAN 50$ / HOUR – Your services are high-valuated these days, because PPC is THE thing in Web Marketing right now, and SMEs are in the bandwagon. They need help, because they’ll save a lot of money by hiring you.
I’m sometimes so buzy I can charge up to 200$/hour.