How to use the word mac and macbook in google adwords title?

I see a lot of fake companies use the word mac and macbook pro in their title on google adwords. How do they get past that?

Thank you.

This entry was written by eranio, posted on July 6, 2009 at 5:47 am, and filed under adwords and tagged , , .

One Comment

  1. E Z
    Posted July 6, 2009 at 5:47 am | Permalink

    When you write an ad you can put a place holder in the header. If your search is short enough the header will be the exact same as your search query.
    There have been court cases ruling against this practice but there are so many ads it is hard to monitor.