How can I cut my PPC costs?
Posted on January 15th, 2010 by eranio
I’m having problems using pay per click (PPC), mainly Google Adwords, since it is now just sooo expensive that it makes it not worthwhile to even be in business.
Does anyone know any way that I can either cut my PPC costs, or increase the number of people who buy – I guess mainly I want to make some profit again, so I guess the main thing is cutting the costs, although more turnover for the same spend would I guess be the same thing.
Are there any good websites, tips, courses, books, etc that can help – or can any of you help please? I’m up against it and desperately need help.
Thanks,
Jan
Filed under: adwords
I think John M gives some good advice, don’t automatically go for 1st palce and make sure your ads are relevant to what you do.
You could try PPC management companies, but they tend to be very expensive and you really don’t know who you’re dealing with, it could be some kid sat in their bedroom at their moms house – you get the idea..
One product I would recommend is here at http://www.ppc-management.org – it didn’t cut out costs by 90% as they claim to for some, but it did save us around 65% which is still pretty impressive, you just have to watch out then that Google and co don’t keep putting the costs up!
check out the article I wrote on how to get PR #1 in google utilizing SEO to its full potential.
I have learned many invaluable techniques to using Googles Adwords and cutting the cost of several of my PPC campaigns including the, "make money online" niche which is very competitive.
There ARE certain things you can do to improve your rankings and thus increase your ROI, I have comprehensively reviewed the BEST route to take as I have below. Hope this was helpful!
I don’t know if this applies to you but many companies bid to be in the top position.
I have spoken to staff at Google about this at an Internet Marketing conference and it seems that the best position to be in is around 3 or 4. The reasoning behind this is that people often visit the first 3 or 4 sites to check the results, they then either go back to one of the earlier ones, or more likely stay on the site that they have just visited. By aiming for the lower positions you may find that your PPC costs come down.
Also have a look at the phrases that you are targeting, are they broad or specific. For example, if you run dog training classes are you aiming at training (and therefore attracting people who are looking for training to become a teacher). In the past I have found that specific phrases have lowered costs and improved conversion rates for clients that I have run adwords campaigns for.
Hope this helps
Im more of a person that does adsense then adwords so i do not know much about advertising but perhaps you could try websites such as whypark or bidvertiser or even sites where people earn points to get prizes a lot of those sites have ppc set up now its complicated but you could check out sites such as gaminglagoon or crowngpt and ask them if you could advertise on there site they should be cheap. another effective way is to ask forum owners if you can buy ad space to put on there forums but sometimes that can be expansive.
The most effective way for increasing online marketing ROI is to increase your website conversion rate.
Here is the case study that shows that $5k spent on conversion rate optimization provides 15x higher ROI than $5k spent on PPC: http://hiconversion.net/business-tactics/the-business-case-for-conversion-rate-optimization-cro/ .