Google bid tool

Many people using Google adwords or the Google Adword software have been long searching for a tool that will enable them to bid a reasonable price for their Adwords. There were some indications to that price you could have obtained through certain software tools, but they all cost money, and there was no free option. But this has changed. Google has indeed come up with a free tool, named Traffic Estimator, aimed at Google adwords advertisers.

This tool, found on the following URL : https://adwords.google.com/select/TrafficEstimatorSandbox
This tool enables you to enter keywords or expressions in a dedicated filed, choose a currency and the maximum cost per click estimate, select the targeting (by language and by location targeting), and then choose from a list of available countries and territories for which you would like the tool to search. However the neat feature in this too, is that Google bid tool gives you an option to leave the maximum cost per click field blank, and it fills it in based on Google’s suggested maximum cost per click! This definitely can give an advertiser an idea as to the possible bid, or rather the scope of it. But you should note that Google specifically write a reservation, claiming that “Suggested value should deliver ads in the top position 85% of the time.”. So this is not a 100% forecast.

When pushing the button after feeling in all the required fields, Google displays the results, including – among other things- estimated average cost per click scope of prices. The maximum cost per click is also indicated. Therefore this Traffic Estimator serves as a rather good Google bid tool.

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