http://timpedia.com/blog/companies-running-google-adword-ads-for-their-company-name-do-they-pay-next-to-nothing/ Everything about Advertising Business Internet & Marketing Online Wed, 14 Sep 2011 13:12:43 -0500 http://wordpress.org/?v=2.8 hourly 1 http://timpedia.com/blog/companies-running-google-adword-ads-for-their-company-name-do-they-pay-next-to-nothing/comment-page-1/#comment-23263 iCantinternet Dotorg Mon, 07 Dec 2009 05:47:48 +0000 http://timpedia.com/blog/companies-running-google-adword-ads-for-their-company-name-do-they-pay-next-to-nothing/#comment-23263 Well, no, in fact, since Google DOES allow to bif for someone elses company name... It has changed only recently, and most probably because of that. Anyway, this would be something that only the very big brands would get away with. Since, you want to be found if the search for "pepsi", but, if I start out a new brand of cola, say "iCant Cola", nobody knows the brand, and thus there will be no searches for it. The whole idea of the campaign is to have the public see to which products your brandname is connected, and thus you need to bid on keywords such as "cola", "soft drink", ... Well, no, in fact, since Google DOES allow to bif for someone elses company name… It has changed only recently, and most probably because of that.
Anyway, this would be something that only the very big brands would get away with. Since, you want to be found if the search for "pepsi", but, if I start out a new brand of cola, say "iCant Cola", nobody knows the brand, and thus there will be no searches for it. The whole idea of the campaign is to have the public see to which products your brandname is connected, and thus you need to bid on keywords such as "cola", "soft drink", …

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