Companies running google adword ads for their company name, do they pay next to nothing?
Google adwords charges more or less by popularity of a keyword. But isn’t it true that only pepsi can buy pepsi adwords? All the sudden now it makes it not popular, as there’s only 1 bidder for that keyword. So how does that impact the cost per click then? Is the cpc next to nothing? If not, what’s the justification, as there’s no competing bids? I appreciate a sound answer to this, thanks.
PS: I’m not asking because I’m going to run ads. I’m curious about it from another perspective.
derr I know what the point of a campaign is. all I wanted to know was, if only the organization can buy ads for a certain keyword, then does that make the price down to a few pennies. I swear, people on yahoo answers simply can’t answer the questions. They always gotta try to figure out why you’re asking and answer a different question I didn’t ask.
Filed under: adwords
Well, no, in fact, since Google DOES allow to bif for someone elses company name… It has changed only recently, and most probably because of that.
Anyway, this would be something that only the very big brands would get away with. Since, you want to be found if the search for "pepsi", but, if I start out a new brand of cola, say "iCant Cola", nobody knows the brand, and thus there will be no searches for it. The whole idea of the campaign is to have the public see to which products your brandname is connected, and thus you need to bid on keywords such as "cola", "soft drink", …