One of the hardest things when it comes to PPC or SEO is finding the right Kws those that will give you traffic and wont be too hard to compete for and thats why you need the best discovery keyword tool. Manualy its almost impossible to get those Kws unless you are very very lucky. There are a lot of kwyords tools out there and everyone is tlaking about Google keyword tool or the very bad and inacurate wordtracker. I personally found the best discovery tool that I can think of both from the aspect of SEO and PPC. This tool isnt just reaveling you the kws it also helps you check the competition in the same time and builds your Adwords campaigns in seconds. The discovery keyword tool I am talking about is Keyword Rockstar which was developed by Jon who is one of the few truly honest people in this industry and the possibilites are endless just watch this video to get a good look inside.
This is a very basic not 100% accurate just to give you an idea how it works:
You need to remember that Google’s job is to bring the most relevant queries to its users. So when i user types “dogs food” into Google he’ll get the best results.
1. First of all Google checks the content on your page:
* Whats written in your URL
* Whats written in the title tag and in the title itself (H1)
* Whats written in the content and most important in the first sentence, paragraph and the last paragraph.
* What are the alt tags on this page pics?
* What kind of out going links does this page have?
Now lets say that Google found 10k pages with the phrase “dogs food” in the url, title tag, title, content on page etc.
How does Google determine which page to rank first and which one to rank last?
From all those 10k pages Google checks which page got the most “votes” from the net, meaning which page has the most incoming link, pointing to it with the text Dogs food
Not all links were created even and thus a link from a very strong site like CNN will be worth more than a link from your blog and a link from a dog related site will be worth more than a link from a car dealer site for this phrase.
Google also checks the strength of the site that this page is on and whats the bounce rate of the page, meaning how many people from those who came in clicked the back button and went back to Google to search for another site.
I got a few questions about Detroit search engine optimization companies and tactics. Which is the best company to work with and should one do it himself or hire someone else to do it.
Usually my answer is that if you plan to hire someone to do the SEO work for you and you want him to do a good and professional job it wont cost you less than $3000/mo or you’ll get a very bad work done. Another thing to remember is that doing SEO isnt a 2 or 3 months work, its a constant work from now and until you’ll close your business or sell it.
In these amounts of money i would always recommend to do the SEO in house by you or by one of your employees that you will train for it and for that you must learn How does Google rank pages . SEO isnt so complicated as people usually think and most companies especially local companies in cities like Detroit are not doing it so you’ll have a great advantage if you’ll master it yourself.
So if i were you i would head to SEOmoz.org and join the pro program where you can learn everything from the first step to becoming a SEO master together with the amazing tools and tutorials that they offer which really cut down the time you need to invest.
In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else’’s blog chances are your blog launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’’s about as far you went when it comes to finding readers.Here are the top 10 techniques new bloggers can use to find readers.
These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.Top 10 Tips
10. Learn How does Google rank pages and write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn”t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better. Thats how you get website traffic.
9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don”t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.
8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need an easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you”ve done a good job!).
7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog. Thats how you get website traffic.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it’’s sort of like your blog telling someone else’’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival enjoy a spike in new readers. Thats how you get website traffic.
To find the right blog carnival for your blog, do a search at http://blogcarnival.com/.
3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’’s so easy to do and only takes five minutes so it’’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
2. Submit your articles to EzineArticles.com. This is another tip that doesn”t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’’s worthwhile because you simply leverage what you already have – your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.
How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once. Thats how you get website traffic.
1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I”ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won”t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.To get more information about Blog Mastermind click here.
Without traffic, you do not make sales, and your online business fails. This is a simple fact that anyone considering or already involved in internet marketing should know.
The search engines’ objective is to deliver to a searcher the most relevant results pertaining to their inquiry. For you as an internet marketing entrepreneur, the goal is to achieve a good flow of qualified traffic to your website. You must do your work – ensuring that your website has unique, useful and accessible content; and search engines will just pick your internet marketing business URL and send you traffic, boosting your internet marketing business.
In order for your internet marketing business to succeed, you must ensure that while designing or creating your website, you have the goal in mind to create a website that is optimized to get the traffic your business will need.
Although you can use various types of paid advertising, search engines are your cheapest and best source for targeted and organic traffic, which would boots your sales and internet marketing profits. In spite of this important fact, a lot of internet marketing entrepreneurs do not realize the importance of building their sites with search engine mind – some just build their websites without even thinking about how they are going to get traffic to their websites. For you to succeed in internet marketing, to get traffic and make sales, you will need more that a nice-looking website. A lot of people make the mistake of focusing on how the site looks, at the expense of how it works.
So, what exactly must you do or not do to make sure that your internet marketing business’ URL is found by search engines, and that you get free targeted traffic sent to your web site? or in other words how to get higher search engine rank?
1. You must have unique and useful content, and you must regularly update your internet marketing business website with fresh distinctive content. Your website must contain adequate volume of information relevant to the products and services that you offer. Is the information it well organized? Is it easy to get to?
2. You must use keywords effectively. During the design of your website, this is a very critical factor to consider if you want to succeed in internet marketing. Select the precise keywords and prospective clients will find your website. You must not just search out a long list of words which are indistinctly and imprecisely related to your website’s theme or products and then filling them into a Keyword meta-tag. Instead, to effectively develop effective keywords for your website, you must think about this in terms of what products or services you sell on your site, and how prospective clients are currently looking for it. If you master this, then you will develop keywords that will effectively help search engines find you and send traffic to your website.
3. You must have your own paid website hosting. If you are committed to succeed in your internet marketing business and increasing traffic through being easily found by search engines, you must not use free hosting.
4. All your links on your website must be functional. This is an obvious thing, but sometimes internet marketing business owners do not check their websites to make sure that there are no missing website links. Check every page of your website for completeness of all your website contents, namely missing links and graphics among others.
5. You must understand how the various search engines work and How does Google rank pages. Search engines are different in how they operate, and sometime they do change over time. If you want to be visible on search engines, you must know the regulations of the major search engines, and you must regularly check that these rules are still the same.
6. You must not try to trick search engines. This is the deadly mistake which internet marketers commit. Well, it’s just not worth it, so do not try it. By trying to trick search engines, you can get your website or page de-listed, downgrade or even banned. Here are the key things which search engines can consider to be trickery, which you must not do:
7. Do not use the same keywords over and over again.
8. Do not use keywords which you think is ‘popular’ or ‘trendy’ but are not related to your website. Just because you have a word that is well-searched for and popular on your website; if it is not related to your website’s theme, then it will not help you with your website’s visibility.
9. Do not take pages, icons and texts from other pages to use on your own page – this is unethical and it creates duplication content.
10. Do not try and hide your keywords or phrases by making them hidden or invisible.
For your internet marketing business to succeed, you will need visitors to your website. The more visitors you receive, the more sales you make. Before you start your internet marketing business, you need to consider the factors outlined above. If you just build a nice looking website without taking into account the factors outlined above, then you will not be visible on search engines, and you will not get what your internet marketing business needs most to succeed – traffic.
If you’ve just started your very first website, be it a small business, or a simple content site, you have probably encountered the phrase “search engine optimization.”Search engine optimization and getting to the top of the search engines presents a dilemma for most new websites. Herein lies some information about the challenge of search engine optimization and some useful tips for webmasters.
Traffic for most websites is feast or famine because most traffic is directed to a website by way of a search engine. If you’re on the first two pages of a search engine for your target keyword, you’ll likely get tons of traffic. If you’re on page 3 or worse, traffic might be sparse. Getting on the first two pages of the search listings can be the difference between receiving hundreds of thousands of hits per day or receiving a couple thousand hits per day. So, how can you optimize your website and increase your ranking?
There are many important factors for getting the best possible position on a search engine, the most rudimentary of which is that your web pages be “optimized.” In other words, you need to make sure that your web page contains the keyword that you want to be ranked for and for that you must understand how Google ranks pages. If your website is about frogs, for example, and you want people searching for “frogs” on Google to find your website in the top position, then your website needs to have the word “frogs” appear more than once or twice. If your pages don’t have at least some significant content containing the word “frogs”, then the search engines will not deem your website relevant for information about frogs, and you won’t receive a decent ranking for that particular keyword. To optimize your webpages, you must also have META tags (META tags are tags that you must include in your HTML so that search engine crawlers can get a quick gist of what your website is about before scanning the rest of your page).
But the most important factor for receiving a high search engine ranking, and by far the most challenging, is having a high number of quality, inbound links to your website coming from other websites. This is commonly referred to as a website’s “link popularity.” The more websites you have linking to you, the more “significant” you become to the search engine, and the higher your ranking will be. For example, Yahoo’s website currently has over 30 million inbound links, and Michael Moore has over 500,000 links pointing to his website. This is a tremendous number of links.
So, how can a new website receive this many links? Well, it can’t. However, you don’t need a million websites linking to you to get listed on the first page of the search engine. For certain keywords, such as “email forms,” or “frogs” (I have frogs on my mind today), it may only take 1,500 inbound links to get on the first page. Some of the search results on the first page of the listings for a certain keyword may have 50,000 inbound links, while others might have 1,500. The reason for this is because of the aforementioned criteria already described in the beginning of this article which also play a part in your ranking (keyword relevance, design, etc.). Also, it helps if the links to your website are from websites that have a high ranking for the same keyword that you are trying to target.
If your website is about frogs, and the website that is currently ranked #5 on the first page of Google for the keyword “frogs” has a link to your website on their website, Google considers that a significant link. A single important link, rather than a bunch of irrelevant links, can substantially enhance your ranking. However, getting other websites to link to you is an extremely difficult task.
Extremely well known, popular companies, such as Yahoo, Amazon, and GEICO, already have thousands upon thousands of websites linking to them because they advertise on television. Those companies are household names, and they provide important services, so, naturally, a lot of websites link to them. For the other 99.9% of websites that don’t do any real advertising offline, there are several ways to obtain a high number of inbound links.
One way is to exchange links with other websites, one at a time. They’ll often link to you if you link to them. This is a very time consuming task, as it would take a long time to get a thousand links working in this manner. Another way is to submit your site to various directories where they’ll include a link to your site in their directory without requiring an exchange. This is a much better way to do it.
Also, it might be a good idea to perform a search under the keyword for which you want to receive a high ranking, and then contact the webmasters of those sites that are ranked on the first and second page, and ask to exchange links with those websites (the higher the ranking of the site that links to you, the more significant the link, and the more it will help your ranking). Also, you can write articles and sign up for services that will submit your articles to a huge number of article directories where websites look for content. You can usually include a link to your website in the “author description” portion of the article. If your article is submitted to all of these article directories, and then that article spreads over the internet and is posted on other websites, you can receive a tremendous amount of inbound links this way. Perform a search under the keyword “article submission service” or “submit my article,” and you’ll find dozens of companies that will submit your articles to these directories for you.
Search Engine Optimization is an ongoing, everyday job. There is no shortcut to success. But, if you work diligently and follow all of the procedures outlined in this article, you’re likely to get a good ranking and climb steadily towards the top.