It doesn’t matter if you are into Pay Per Click, Search engine optimization or booth in the end it all comes down to Key words and if you need good key words those that have both the volume and the weak competition then you need the Google Keyword Selector Tool. Its true that the Google Keyword Selector Tool isnt so accurate but its free and it gives you the right direction in most cases. There are tools that take the Google tool and add a lot of features to it like a more detailed discovery keyword tool, spying on your competitors, building a PPC campaign in 1 minute and giving you some great SEO information. One of the best tools is Jon’s tool that you can check it out here. Jon explains in the video everything about this awesome tool and I for sure am using it almost on a daily basis. I think that these kinds of tools are a must for every pro or wanna be pro in the internet marketing industry.
If you are looking for the best Google Adword software then I would like to share with you my experience. There are many softwares that let you find the best Kws some of them are ok and for free like the Adword external keyword tool and there are some bad tools like Wordtracker where you pay for really bad quality. On the other hand there are tools that let you find your competitors kws like PPC bully and others and there are Google Adword editor that let you built a lot of Adword campaigns in no time like Speed PPC but the best software that lets you do all of these things, meaning its a great discovery keyword tool and a spy tool and a campaign builder tool is definitely Keyword Rockstar – that has all of these functions and more. Just watch this video to find out more and take my word for it – it’s the best software out there, for me its THE Google Adword software.
Google Cash’s promise is now easier to use, quicker and a lot cheaper but I will qrite about it in the end of this post…
Some might say that Google cash scam was planned along time ago but as someone who lost almost $500 on it I can say that I think that the guys there didnt really meant to create the Google cahs scam. First of all Google cash method works and its been around for years and helped many people start their way online but with time Chris Carpenter wanted more and so he tried to launch the Google cash detective better known as GCD, I was one of the first buyers in this launch and boy was I screwed up – money gone and the software didnt work, no refunds and promises from here to Mars on how everything will be fine in a few days. They launched a self hosted version and then a hosted version and It went like that for a few good months until the guys finally admitted that the software doesnt work.And through all this time they kept the GCD training going on – selling mostly dreams and well known information to newbies, I was even charged for using their automatic tool which was worth almost nothing, apparently there was a very small box that was checked when i bought the product. And now after almost 2 years they re launched the shitty software.
So basically its not a Google cash scam cause these guys believe or at least some of them believe that the product works but boy does it stink – everything they do and say to. I learned my lesson very good and it was an expansive one.
So whats the tool I am using instead? Its called PPC Bully and its much better, easier to use, quicker and cheaper than Google Cash.
Pay Per Click (PPC) advertising is the fastest growing internet advertising media to date. The popular advertising technique of PPC involves placing sponsored links that are usually in the form of text ads on various websites, advertising networks, and also on search engine results pages. The auto-generated text ads are typically positioned near search results and the advertiser pays a certain cost for each visitor that click through on the link or banner to visit the advertiser’s web page. There are some businesses that rely solely on PPC advertising to earn money online, thus proving its effectiveness as a powerful marketing tool. And you dont even need to start to understand How does Google rank pages…
Generally, PPC advertising is all about bidding for the position you want on search engine results and listings. Advertisers do this by bidding on keywords or phrases that are relevant to their products or services. The higher the bid, the higher the position on the search results, the more people will find the ad and click on it to go to their websites. Some people call this “keyword auctioning”. Advertisers would then pay the bidding price every time a visitor clicks through to land on the webpage.
Pay Per Click advertising normally involves the following steps. First, choosing and setting up an account with a PPC search engine followed by depositing funds into the account. Next, creating a keyword list of specific keywords or phrases you want to bid for where your listings will appear on the results pages of the search engine. Then you carry on to bid on the ad position for the keywords or phrases you selected. Next, you write a relevant and compelling ad copy to entice visitors to click through. You then define which page you want the visitor to land on after clicking through. Finally, you confirm and place the advertisements on the search engine.
There are many advantages to Pay Per Click (PPC) advertising, making it an effective marketing tool to promote your business and earn money online. Some of them are listed below:
1. Immediate Traffic PPC advertisements are implemented almost instantly thereby giving you an instant onslaught of traffic within the shortest time possible to earn money online.
2. Getting Highly Targeted Traffic
PPC advertising can provide you with a flood of qualified highly targeted traffic. Visitors who click on your ads are actually looking for the specific product or service that you are offering thereby increasing your chance to convert the visitor into a customer and earn money online faster.
3. Tracking Your Investment
Most PPC advertising come with a tracking system that will determine exactly how many visitors click through to your website and which keyword or phrase they found your advertisement on. Some tracking systems also allow you to determine the time spent by the visitor on your site and the number of pages they viewed. These are valuable tools in determining statistics such as click through rate (CTR), conversion rate and return on investment (ROI) which will increase your ability to earn money online.
The following are some of the important points to consider when planning a pay per click campaign.
1. Know Your Product
Knowledge of your product or service is critical to a setting up a good PPC campaign.
2. Stay within Your Budget
Determine your daily or monthly budget and stick with it. This means keeping your budget in mind and avoiding bidding wars whenever possible.
3. Bid the Right Amount
You need to master the art of bidding. A bid that is too high can easily exhaust your entire budget, while a bid that is too low can make you lose the coveted position.
4. Watch the Bottom Line
Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC campaign. If conversion is too low then spending more money on advertising is not advisable.
5. Building a Good Keyword List
Select the right keywords and phrases to bid for. Research your keywords well using existing search terms and online keyword suggestion tools. Know which are the terms that are mostly used by your customers when searching for your product or service. Concentrate on specific keywords or phrases and not broad ones.
6. Use an Effective Landing Page
A good landing page, be it a sales page or a lead capture page, is crucial to the success of a PPC campaign. The conversion rate will determine if you can earn money online successfully with PPC advertising.
Mastering the art of advertising with PPC can boost your profits and allow you to earn money online quickly and easily. With PPC as a powerful marketing tool in your arsenal, you can be sure to crush your competition and dominate your niche to earn money online successfully.
Since starting on this journey of internet marketing, I can truly say that it has changed my life forever. This is the most rewarding thing that I have ever done.
What I love the most about having an internet home business is the FUN factor. This has added “spice” to my life, it’s very addictive, and I find that I just don’t want to do anything else (including the housework until it gets out of control).
Internet marketing is very challenging. It’s not easy to learn and apply, especially when you first start out, for example you must pretty fast to start and grab a lot of new concepts like How does Google rank pages. But that’s what keeps it interesting. If it was really easy, everyone would be doing it and it’d soon become boring and lose its appeal. Because it is challenging, it tends to bring out the best in you and you begin to find resources (inside yourself and all around you) that you never knew existed.
One of the big things for me in starting an online business was and still is the freedom aspect. Not having a boss, getting to work from the comfort of your home in your own hours, and to take days off if you want to. Keep in mind though that, although you don’t have a boss, YOU are the boss. You need to put work and effort into YOUR home business, and stay motivated if you want to grow your business and achieve great things for it. The more you put into it the more you will get out of it. Treat it as a real business and not a hobby. If you “bludge”, you’re not going to make money and you might as well go back to a “normal” job.
I’ve found that there is such a huge learning curve with internet marketing, one where you never stop learning and never stop growing. I’m learning so much about the internet, forums, writing and submitting articles, advertising online, blogging, subscriber lists and autoresponders. I’m also learning more about dealing with setbacks, focusing on the “target”, taking continual and persistent action, and keeping the momentum going no matter what. As with anything, the learning never stops, and I’ve still got a long way to go. For example, HTML, building web pages, and adsense are things that I haven’t learned or attempted as yet.
A big bonus for me personally has been the satisfaction of helping others, by providing services and products that add value to people’s lives and help them to progress personally and financially as well. And, hopefully start these people into a successful and rewarding life in an online business of their own. To know that I can reach my highest potential and help others do the same has got to be the best feeling in the world.
I have never had so much hope for the future as I do now since starting an online business. In a world of such uncertainty, where job security is a thing of the past and debt is higher than ever, it’s great to know that I have my “extra income” and the potential to lead a very comfortable life. More and more people are getting on the internet every day and spending money online. It’s a growing trend. Also, the number of people wanting to work at home is increasing dramatically. I’m positioning myself to benefit from this trend, now and in the future.
I also own and run a small offline business, so the online business fits in perfectly with this (for now). Later, as the online business grows more and more, I’ll probably sell the offline business so that I can put more into the internet marketing and also to have more leisure time. Besides, life is there to enjoy.
Life is a game and internet marketing is a game. I think it’s a game worth playing, and one that I intend to play to the best of my ability. To find something that’s rewarding, that you love doing, and where you are helping people as well, (and getting paid to do it) is what life is all about. If it’s something that you would like to do, take action and go for it.
Andrew Jones has been a business owner for the past 10 years, and is now a Plug-In Profit Site owner. To find the best home based business ideas and opportunities so you can work at home visit: http://www.EasyCash-At-Home.com
Without traffic, you do not make sales, and your online business fails. This is a simple fact that anyone considering or already involved in internet marketing should know.
The search engines’ objective is to deliver to a searcher the most relevant results pertaining to their inquiry. For you as an internet marketing entrepreneur, the goal is to achieve a good flow of qualified traffic to your website. You must do your work – ensuring that your website has unique, useful and accessible content; and search engines will just pick your internet marketing business URL and send you traffic, boosting your internet marketing business.
In order for your internet marketing business to succeed, you must ensure that while designing or creating your website, you have the goal in mind to create a website that is optimized to get the traffic your business will need.
Although you can use various types of paid advertising, search engines are your cheapest and best source for targeted and organic traffic, which would boots your sales and internet marketing profits. In spite of this important fact, a lot of internet marketing entrepreneurs do not realize the importance of building their sites with search engine mind – some just build their websites without even thinking about how they are going to get traffic to their websites. For you to succeed in internet marketing, to get traffic and make sales, you will need more that a nice-looking website. A lot of people make the mistake of focusing on how the site looks, at the expense of how it works.
So, what exactly must you do or not do to make sure that your internet marketing business’ URL is found by search engines, and that you get free targeted traffic sent to your web site? or in other words how to get higher search engine rank?
1. You must have unique and useful content, and you must regularly update your internet marketing business website with fresh distinctive content. Your website must contain adequate volume of information relevant to the products and services that you offer. Is the information it well organized? Is it easy to get to?
2. You must use keywords effectively. During the design of your website, this is a very critical factor to consider if you want to succeed in internet marketing. Select the precise keywords and prospective clients will find your website. You must not just search out a long list of words which are indistinctly and imprecisely related to your website’s theme or products and then filling them into a Keyword meta-tag. Instead, to effectively develop effective keywords for your website, you must think about this in terms of what products or services you sell on your site, and how prospective clients are currently looking for it. If you master this, then you will develop keywords that will effectively help search engines find you and send traffic to your website.
3. You must have your own paid website hosting. If you are committed to succeed in your internet marketing business and increasing traffic through being easily found by search engines, you must not use free hosting.
4. All your links on your website must be functional. This is an obvious thing, but sometimes internet marketing business owners do not check their websites to make sure that there are no missing website links. Check every page of your website for completeness of all your website contents, namely missing links and graphics among others.
5. You must understand how the various search engines work and How does Google rank pages. Search engines are different in how they operate, and sometime they do change over time. If you want to be visible on search engines, you must know the regulations of the major search engines, and you must regularly check that these rules are still the same.
6. You must not try to trick search engines. This is the deadly mistake which internet marketers commit. Well, it’s just not worth it, so do not try it. By trying to trick search engines, you can get your website or page de-listed, downgrade or even banned. Here are the key things which search engines can consider to be trickery, which you must not do:
7. Do not use the same keywords over and over again.
8. Do not use keywords which you think is ‘popular’ or ‘trendy’ but are not related to your website. Just because you have a word that is well-searched for and popular on your website; if it is not related to your website’s theme, then it will not help you with your website’s visibility.
9. Do not take pages, icons and texts from other pages to use on your own page – this is unethical and it creates duplication content.
10. Do not try and hide your keywords or phrases by making them hidden or invisible.
For your internet marketing business to succeed, you will need visitors to your website. The more visitors you receive, the more sales you make. Before you start your internet marketing business, you need to consider the factors outlined above. If you just build a nice looking website without taking into account the factors outlined above, then you will not be visible on search engines, and you will not get what your internet marketing business needs most to succeed – traffic.
Is Your Web Site Missing These Crucial Conversion Factors?
Smart online marketers never guess. They base their decisions on precise testing. Unfortunately, 90% of online marketers never test at all. However, for those that take the time to test properly, they can quickly rise above the competition.
Want to know how to increase your profits without increasing your web site traffic? Proper testing and tracking is the key.
You should test all of your sales letters, landing pages, order forms, and web designs. Here are some of the crucial elements that you should test on every page along with some advice on the best practices.
Keep in mind that nothing beats your own testing because different market segments will respond differently to your sales copy.
Headline
Simple changes to the headline have been known to produce up to 1,900% increase in conversion rates. The headline is the single most important part of your sales letter. If they don’t read past your headline, they will never reach the order button.
An effective headline will capture your visitors’ attention and draw them into your sales copy.
You only have about 8 – 10 seconds to capture your visitors attention. To do so, your headline must hit your visitors deepest needs and desires.
One of the most powerful headlines is a question. Why? Because questions irritate the brain and make your grey cells go haywire. Psychologically, questions are extremely powerful.
Here are 3 quick tips for writing effective headlines:
- Ask a question that begs to be answered.
- Create curiosity. ( Our brains our naturally curious)
- Embellish your visitors deepest problem.
If you are not testing your headline, you are most likely leaving lots of money on the table.
DropCaps
Many people ignore the possiblity of including a dropcap on their sales page. However, through testing, it has shown to increase conversion rates.
As online marketers, we have been left in the dark. Many offline advertisers and marketers have been using dropcaps for years.
One of the first people to confirm this technique was David Ogilvy. David Ogilvy wrote “Ogilvy On Advertising” and also produced advertising for brands such as American Express, Sears, Ford, Shell, Barbie, Dove, Maxwell, IBM, and Kodak.
Ogilvy is quoted as saying, “The drop capital increases readership of your body copy by an average of 13%”.
This one simple change could boost your bottom line.
Colors
Psychologists have suggested that color impression can account for up to 60% of the acceptance or rejection of a product or service.
Changing a few colors on your web site can instantly increase your conversion rate. When color is used correctly, it can send a number of messages to your readers. It can also highlight important points.
Color triggers a variety of emotions. To know which colors will appeal to your visitors, you must know your audience very well. This is where market research comes in.
McDonalds has already done much of the testing for you. It is certainly no coincidence that McDonalds uses the colors red and yellow. They did intensive research before determining that those were the colors that would attract the eye. Take a look as you are driving down the street. There are now countless numbers of businesses who use red and yellow in their advertising.
Red is one of the most effective colors to use for your headlines and sub-headlines. Blue has proven to be the best color for links. However, like all of the other elements of your web page, you will need to perform your own testing.
As a web master, color is definitely something you will want to research and test on your web site. It could mean the difference between a sale and a lost customer.
Offer a Strong Guarantee
Guarantees help to alleviate any anxiety that your potential customers may have.
Give your customers a risk-free guarantee . Let them know that they can take their time consuming your product and that if it doesn’t work out for them, they can quickly return it, no questions asked. This may sound contradictory, but it’s good business for you and for them. Guarantees will increase sales. However, many people do not know that guarantees will reduce return rates as well. Therefore, they are a vital component of your sales letter.
A longer guarantee creates fewer returns than a shorter guarantee. A 90-day guarantee will produce fewer returns than a 30-day guarantee.
If you are truly marketing a quality product or service, then you should not be afraid to back it up with a 100%, no questions asked, lifetime money-back guarantee.
In addition, it has often been found that people return a product less when they are allowed to keep some bonus items even if the product is returned.
Here are a few techniques that have often been found to be successful in creating a garuantee:
- Circle the garuantee
- Use a guarantee icon
- Write your guarantee in your own handwriting
P.S.
Believe it or not, the P.S is the second most important element of your sales page. Many of your visitors may not read your entire sales letter, but they will read your P.S. It is second only to the headline.
In fact, did you know that P.P.S. is the most important postscript.
Many successful online marketers use three postscripts. So, what do you say in a postscript?
Listed below are some important topics to cover in a P.S.
Use one that identifies your risk reversal guarantee.
Use another to remind them of the urgency to take action now.
Use another to inform them on how life will be without your product and what life will be improved with your product
Images of Your Product
No matter what you are selling online, you can increase your conversion rates by using pictures of your products. This is especially true for e-books. So much of the online world is intangible. However, whenever you create a 3-d image of your product, you turn the intangible into tangible.
If you decide to do this, make sure you have your images created professionally. Nothing can kill sales like poor graphic design.
Bullets
Bullets are captivating, short, sweet, and pleasing to the eye. Not to mention, all of the top marketers, historic and present-day, use bullets. Clustered bullets offer a burst of benefits.
In your bullets, be sure to use the words, “you,” “your,”, and “yours,” rather than “I,” “us,” “our,” or “we.” By using possessive words, you transfer ownership and allow them to visualize owning your product.
Here are some phrases you can use to transfer ownership:
“Your widget will be delivered in 5 days…”
“You will receive…”
“You will learn…”
“You will discover…”
Tell a Story
Many people online forget that they’re doing business with PEOPLE. It is often easy to forget that each and every one of your customers have emotions, thoughts, and ambitions, even though you never see them face-to-face.
Successful selling is dependent upon creating relationships. One of the most effective ways to develop a relationship with your customers is by telling a story. By telling a story within your sales copy, you become more human. You also establish credibility and develop rapport.
Your visitors are able to connect and relate with your experiences. Instead of thinking of you as a salesman, they think of you as someone who has had the same burdens, troubles, and even some of the same hopes and desires that they have.
By adding that personal touch.. that human factor… you will have more fun in your business and increase your sales at the same time.
Background Color
The color of your background is a very simple change that can instantly increase your conversion rate. The most effective background colors include white, dark blue, grey, and black. Of course, you will want to test this out for yourself to see which works best for you.
The optimal background color can change depending on your target market. Remember, nothing beats your own testing.
Add your picture, signature, and contact information
Post your online and offline contact information on your web site so that your customers know that your business is solid.
Your should always have a phone-number on your site. What reason do people have to trust you if they can not contact you? By adding your contact information to your site, you add an extra layer of credibility.
Don’t worry about receiving tons of phone calls, most people are too afraid to pick up the phone and call someone new. However, for those that do, you will have the opportunity to truly help someone and create a lasting relationship with your customer.
By establishing yourself as someone who truly cares about your customers and takes the time to help them with any problem they might call in about, you develop a unique selling proposition that is extremely valuable online. Most online marketers simply aren’t willing to go that extra mile.
Once you have implemented some of these strategies, test your sales copy on a small scale. Optimize your copy to it’s fullest potential and then begin your major campaign.
Many online businesses do not test at all. They never optimize their sales letter, landing pages, or order forms. As a result, they are leaving money on the table.
I do not want you to make the same mistake!
Test Everything…. Never Assume
The internet is very dynamic, and in order to succeed, you need to be well informed and up to date with the various techniques of marketing on the internet.
Indeed, marketing on the internet has changed considerably over the past few years. Nowadays, methods for promoting products or services on the internet require an increasing selection of multimedia features and capabilities, much different and advanced from days past.
· Provide and share expert tips and ideas. Successful internet marketers share various tips and secrets their email lists, or online customers on a regular basis. Some internet marketers offer daily ‘tips’ which they send through an auto responder. These days, having a trusting and confident relationship with your clients and potential customers is very essential. This boosts your sales and increases your internet marketing business profits.
· Publishing e-Books – A very popular approach for generating profits and revenue to publish and promote e-book on the topic related to your business. You can give these out for free with links to your website. On the other hand, the internet is now the major source of information. So you can write and publish e-books on any topic. You can sell these online and earn a lot of money.
· Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Once developed, separate the materials into small sections for delivery and distribution. There are a number of ways to distribute the materials out to your potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing auto responder program that sends the messages out to a predetermined list of clients and customers over a prearranged rate. Distributing this information gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is.
· Link Exchange Directories – Although not everyone thinks of it, you must sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page; you gain the added benefit of having reciprocal links exchanged with others in the process.
Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for growing your internet marketing business requires some effort. Because the internet is very dynamic, you must always be well informed about the tools for promoting your internet marketing business.
You must be flexible and keen to explore possibilities and new techniques for your internet marketing business. Have fun trying different promotional strategies for your internet marketing business to see what works best for you and your products.
Jeff Casmer is an internet marketing consultant with career sales over $25,000,000. His “Top Ranked” Earn Money at Home Directory gives you all the information you need to start and prosper with your own Internet Home Based Business.http://www.ArticleStreet.com/