How does Google rank pages?

This is a very basic not 100% accurate just to give you an idea how it works:
You need to remember that Google’s job is to bring the most relevant queries to its users. So when i user types “dogs food” into Google he’ll get the best results.

So how does Google rank pages and blogs?

1. First of all Google checks the content on your page:
* Whats written in your URL
* Whats written in the title tag and in the title itself (H1)
* Whats written in the content and most important in the first sentence, paragraph and the last paragraph.
* What are the alt tags on this page pics?
* What kind of out going links does this page have?

Now lets say that Google found 10k pages with the phrase “dogs food” in the url, title tag, title, content on page etc.
How does Google determine which page to rank first and which one to rank last?

From all those 10k pages Google checks which page got the most “votes” from the net, meaning which page has the most incoming link, pointing to it with the text Dogs food
Not all links were created even and thus a link from a very strong site like CNN will be worth more than a link from your blog and a link from a dog related site will be worth more than a link from a car dealer site for this phrase.

Google also checks the strength of the site that this page is on and whats the bounce rate of the page, meaning how many people from those who came in clicked the back button and went back to Google to search for another site.

Thats more or less the tip of the iceberg. If you want to know more, join the Seomoz pro membership by clicking here.

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Detroit search engine optimization

I got a few questions about Detroit search engine optimization companies and tactics. Which is the best company to work with and should one do it himself or hire someone else to do it.

Usually my answer is that if you plan to hire someone to do the SEO work for you and you want him to do a good and professional job it wont cost you less than $3000/mo or you’ll get a very bad work done. Another thing to remember is that doing SEO isnt a 2 or 3 months work, its a constant work from now and until you’ll close your business or sell it.

In these amounts of money i would always recommend  to do the SEO in house by you or by one of your employees that you will train for it and for that you must learn How does Google rank pages . SEO isnt so complicated as people usually think and most companies especially local companies in cities like Detroit are not doing it so you’ll have a great advantage if you’ll master it yourself.

So if i were you i would head to SEOmoz.org and join the pro program where you can learn everything from the first step to becoming a SEO master together with the amazing tools and tutorials that they offer which really cut down the time you need to invest.

Just click here to go to SEOmoz

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